Two comments: Labour using a song from Flying Nun band the Clean for its ad.
They should have used the Straitjacket Fits – ‘She Speeds’.
Serious comment though about National’s ad – heard a lot of National leaning people say they don’t like the name-calling element. It’s a turn off. It appeals to the converted but not the ones who you need to convert.
Women in particular seem to find it offputting.