I Can’t Believe It Was A Big Hit! – Second in an occasional series


The Sweet: Wig Wam Bam.

Conventional wisdom has it musical protest died in the 1970s. People who say that forget this band.

At a time when songs like ‘Spiders and Snakes’ ‘Convoy’ and ‘The Streak’ only really hinted at the growing social conscience of a generation, Sweet went all the way.

Sweet awoke the world’s sleeping youth with savage indictments of the phallocentric nature of much rock music ( Little Willy) and damning critiques of the bombing campaigns of the Second World War – Blockbuster and Ballroom Blitz.

Fox On The Run, meanwhile, seared the airwaves with a hard hitting protest against hunting.

To crown it all was this, Wig Wam Bam, a two-fisted, straight-from-the-gut rocking protest against the politics of colonialism and its impact on indigenous peoples.

To a generation made complacent by Kojak, Ape Hanger Bikes, Ali-Foreman fights and price freezes, Sweet led the way.

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