‘Be like Bill’ – What are we, eight year olds?

The latest Internet meme, if you haven’t seen it yet, is the awful,Screen Shot 2016-01-25 at 7.38.06 AM infantilising, “be like Bill” thing.

It features, funnily enough, character called Bill. He is a stick figure depicted doing something  praiseworthy: cleaning his fingernails, washing his hands, putting the cushions away after Morning Talk – that sort of thing.

Yes folks: social media has come to this. People are now using it to treat each other like eight-year-olds.

At some point in the last year social media has become a kind of free range Singaporean government, if such a beast can be imagined.

Not only are you pulled up for using the wrong metaphor,  (columnist David Slack attracted much tut-tutting for using the Salem witch trials as a simile in a column on the weekend) but there are now these annoying little poster-ettes  which urge correct behaviour upon us all.

And we’re doing it to each other. It is not some centralised bureaucracy in a government, not some overbearing religious leader or assembly doing this.

The finger wagging, the bossy boots: it is all now being crowd sourced.

The  only sensible, rational, spirited response to any of this hideous, overbearing bossiness is a hearty raspberry – and failing that, a full throated PISS OFF. 

I love social media and its capacity to share views, facts, ideas, humour and philosophy.

It should be – as previous revolutions in communication have been – channels to widen and deepen the spread of ideas.

But this is turning into a narrow avenue of mean spiritedness, spite and self righteousness.